Mission Based Development in the commercial setting allows for the development of business centers with green build components that recognize, embrace and integrate the cultural attributes of a particular area.

One such example is SoMo’s Plaza Mayor.

As a dynamic market, Phoenix has a rapidly growing, increasingly wealthy Hispanic population rich in cultural tradition and proud heritage which has become a driving force behind unprecedented retail expansion. Plaza Mayor will be anchored by Hacienda Mercado, a blending of an authentic Mexican marketplace with the urban appeal and sophistication of a gourmet grocery store. The store itself will anchor numerous other restaurant and retail services making the Plaza a community center point where friends and neighbors meet for shopping, talking and eating. National trends for retail centers show this sector to be a huge growth market and bringing it to the Phoenix market puts it in one of the hottest areas overall.